Free tool · runs in your browser
PPC Waste Finder
Paste a search-terms report from Google Ads and get your wasted spend, your worst offenders, and a copy-ready negative-keyword list — in seconds, in your browser. Your data never leaves this page: there is no upload, no server, no account.
1 · Paste your search-terms report
In Google Ads: Campaigns → Insights & reports → Search terms → Download → CSV. Open it and paste everything here (or paste straight from the spreadsheet — tabs work too).
✓ Private by design — the analysis runs entirely in this tab. Close the page and it's gone.
What it finds
Column names are detected automatically — it looks for search term / query, cost / spend, clicks, and conversions in any order, and skips Google's header preamble rows.
Worst offenders
Negative-keyword candidates
Recurring words across your zero-conversion terms, ranked by the money behind them. Review before adding — a word that looks wasteful in one campaign can be a winner in another.
This is a one-time snapshot. The loop is the point.
You just did by hand what an automation does every week without being asked: read the report, find the leak, propose the negatives. The free build guide shows both paths — spreadsheet cadence or MCP integration.
Automate this weekly →See the whole journey on one page in the worked example, or start the free training path from stage one.