Build your sprint foundation
The difference between a sprint that delivers and one that stalls is almost always preparation. This page tells you exactly what to have in place — organized by your Readiness Score tier and company stage.
What you need at each stage
Your active track is highlighted when you've completed the Readiness Score. Each track builds on the one below it — you don't need to complete a lower track before starting a Leapfrog Sprint.
Siloed · Score 0–49
- Complete the free Readiness Score
- Document your current campaign workflow
- Export your last 90 days of campaign data
- Identify who owns campaign decisions
- Map which tools each team member uses daily
- Book a Campaign Automation Audit
Emerging · Score 50–69
- Set up Claude (claude.ai or API access)
- Download the Campaign Brief prompt pack
- Document your campaign naming conventions
- Identify your one highest-friction workflow
- Review the AI Brief Machine sprint
- Complete the Audit to unlock integration sprints
Operational · Score 70–84
- Map your full stack (ad platforms, CRM, analytics)
- Verify conversion tracking across all channels
- Download the stack audit template
- Document your data ownership + access rights
- Set up a shared prompt library for your team
- Request a sprint scoping call
Agentic · Score 85–100
- Download the AGENTS.md + CLAUDE.md templates
- Map your orchestration architecture
- Define your agent trigger + reporting cadence
- Identify measurement baseline for agentic output
- Explore the Campaign Strategy Portal
- Request a Portal or advanced sprint scoping call
Templates, packs, and guides
Download, adapt, and use. Everything here is yours — no subscription, no lock-in.
Campaign Brief Prompt Pack
A structured set of Claude prompts that turn any objective, keyword, or product into a full campaign brief. Includes audience definition, angle selection, and format guidance. The starting point for the AI Brief Machine sprint.
Download free →Audit Access & Data Guide
Step-by-step instructions for granting read-only access to Google Ads, GA4, and Search Console for the Audit, or pulling the 90-day exports yourself if you prefer. Covers what we need and what to leave out.
Download free →Campaign Naming Convention Template
A standardized naming structure for campaigns, ad groups, and assets — across Google Ads, Meta, and LinkedIn. Prerequisite for the Campaign Launch Kit sprint. Includes rationale for each field and a fill-in-the-blank format.
Download free →Stack Audit Template
A structured inventory of your ad platforms, CRM, analytics tools, and data connections — with columns for data owner, access level, and integration status. Required prep for any integration sprint scoping call.
Download free →Performance Narrative Prompt Pack
A Claude prompt library for turning raw performance data — Google Ads, GA4, or Search Console exports — into clear, client-ready narrative reports. Includes weekly digest, monthly summary, and executive summary formats.
Download free →AGENTS.md + CLAUDE.md Templates
Production-ready documentation templates for AI agents and Claude configurations. Defines agent scope, guardrails, trigger conditions, escalation rules, and logging requirements. Shipped in every sprint — available here in advance.
Download free →AI Tooling Setup Guide
Practical configuration advice for Claude, Cursor, and supporting tools — covering API access, team sharing, prompt versioning, and the minimal setup required before your first sprint kicks off.
Request early access →Orchestration Architecture Map
A structured framework for mapping multi-agent campaign workflows — defining triggers, data flows, handoff points, and human-in-the-loop gates. Prerequisite for Agentic-tier sprint scoping.
Request early access →Where to go from here
At pre-revenue or seed stage, data infrastructure takes a back seat. Leapfrog Sprints let you build real AI capability — briefs, intelligence pipelines, content systems — without waiting for data maturity. Pick one. Build it. Own it.
See Leapfrog Sprints →At $0–$1M ARR you're building process while running campaigns. Leapfrog Sprints systematize your highest-friction workflows immediately. When you're ready to connect your stack, the Audit scopes your first integration sprint.
View all sprints →At $1M–$10M ARR you have enough campaign volume and stack depth for integration sprints to compound. The Audit identifies which workflow — PPC Intelligence, Launch Kit, Content Brief — delivers the fastest measurable return for your current situation.
Learn about the Audit →At $10M+ you have the data depth and org structure for high-complexity integration sprints — and the pipeline volume to make Lead Reactivation and Event Follow-Up measurably valuable. The Campaign Strategy Portal gives you an ongoing AI intelligence layer on top.
Explore the Strategy Portal →